Some people who have been involved in the CSA from very early on have formed into a 'marketing group': trying to get our message and the way we put it across exactly right, to help us get the members we need to make the farm a success. We’ve put our heads together for hours and devised a marketing plan, so we know which things we have to do first and which come later- and who is responsible for each piece. The first thing we realised we had to do was find the right name. We were lucky enough to get some free ‘branding’ consultation from Thomas Cowper Johnson to help us navigate these difficult waters, and eventually we all agreed on a name we like:
Norwich FarmShare
This is the new name for our co-operative, which runs both the CSA and the Market Garden at the Hewitt School.
More good news is that William, our Growing Consultant from EAFL, has been working hard to buy all the equipment we needed. Rather wonderfully, he has found us such good deals that we are able to afford 2 extra polytunnels.
